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Odyssey Shatters Imax Box Office Records
20 Jul
Summary
- The Odyssey achieved the biggest opening weekend ever for any U.K. Imax venue.
- The film has already become the BFI Imax's third-highest-grossing film.
- Audiences traveled from Singapore, LA, and Toronto to see the film.
Christopher Nolan's epic "The Odyssey" has achieved a record-breaking debut at the British Film Institute's Imax theater, securing the venue's best-ever opening weekend. From July 17-19, the film generated £219,867 ($296,147) from a single screen, surpassing previous records and becoming the number one Imax venue globally for that period.
The film's success continued as it became the BFI Imax's third-highest-grossing film to date, with over 82,000 admissions sold and a 94 percent occupancy rate. This immense demand has led to 173 consecutive sold-out Imax 70mm screenings, with audiences traveling internationally.
BFI Imax program manager Madeleine Mullett expressed pride in hosting Nolan's filmography, highlighting the enduring appeal of celluloid presentations and the unique communal experience of watching film on film. The unprecedented demand for "The Odyssey" at the BFI Imax is seen as proof of the audience's appetite for authentic cinematic experiences.
