Home / Arts and Entertainment / Prime Video's First Nigerian Original Hits No. 1 Before Funding Cut
Prime Video's First Nigerian Original Hits No. 1 Before Funding Cut
4 Dec
Summary
- Obiago's film 'Christmas in Lagos' became Prime Video's first Nigerian original.
- The film achieved the No. 1 spot in Nigeria and charted globally.
- Prime Video announced it would cease funding local originals in Africa and the Middle East.
The feature film 'Christmas in Lagos,' spearheaded by Obiago, has achieved significant global success, marking a milestone as Prime Video's inaugural original production from its Nigerian filmmaker deal. The movie quickly climbed to the number one spot in Nigeria and gained traction in Prime Video's Top 10 rankings across various international markets shortly after its release on December 20, 2023.
This cinematic achievement holds deep personal significance for Obiago, as it premiered close to the anniversary of his father's passing. His father, Sam Obiago, was also an actor. For Obiago, 'Christmas in Lagos' represents the fulfillment of a long-held dream to create a project that honors his heritage and connects him to his roots.
Coinciding with this success, Prime Video revealed its strategic decision to discontinue funding for local original content across Africa and the Middle East. The film's widespread popularity and critical acclaim provide a memorable conclusion to this era of investment, highlighting the potential of Nigerian storytelling on a global platform.
