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Movie Night Gets Wordle Twist!
7 Oct
Summary
- Popular games like Wordle will be in theaters.
- The partnership starts nationwide by Thanksgiving.
- It's the first time NYT Games is in cinemas.
This fall, moviegoers can expect a new pre-show experience featuring interactive games from The New York Times. Through a collaboration with Screenvision, popular NYT Games like Wordle and Spelling Bee will begin rolling out nationwide by Thanksgiving.
This marks the first instance of NYT Games bringing its interactive content into movie theaters. The partnership, initially set for one year, plans to regularly update the pre-show game content and explore additional formats.
The goal is to introduce audiences to new games and features in an engaging way. This initiative was announced at an event in New York City, featuring a screening and Q&A. Both companies believe this partnership offers a unique way to reach audiences and transform the cinema experience into one of participation.
