Home / Arts and Entertainment / Debut Film's Guerilla Marketing Hits the Road
Debut Film's Guerilla Marketing Hits the Road
17 Feb
Summary
- Filmmaker Tanmaya Shekhar launches his debut film, 'Nukkad Naatak.'
- The team hand-painted a caravan for a unique promotional tour.
- The film explores disparities between elite campuses and nearby slums.
Filmmaker Tanmaya Shekhar is releasing his independent debut, 'Nukkad Naatak,' this February. The film stars Molshri and Shivang Rajpal, depicting the lives of students from disparate social worlds. Shekhar, who grew up on an IIT campus, was inspired to make the film after observing the proximity of an IIT campus to a nearby slum.
'Nukkad Naatak' delves into themes of education in underprivileged areas and the experiences of the LGBTQ community in conservative regions. The film uses the art form of Nukkad Natak (street theatre) to connect these social issues. The team is handling all marketing and distribution themselves, a significant challenge for an independent production.
Their unique marketing strategy involves a hand-painted caravan that has traveled from Mumbai to Delhi, stopping in various cities. They actively engage with people in colleges, schools, NGOs, and public street performances to raise awareness about the film, driven by their passion for its message.
