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Critics Cheer, Box Office Boo for Magic Sequel
18 Dec
Summary
- Film's production budget is $90 million, earnings are $214 million globally.
- Break-even point is $225 million, leaving an $11 million gap.
- Crowded release schedule impacted audience reach.
- Digital sales and OTT release expected to cover financial shortfalls.
The latest installment, 'Now You See Me: Now You Don't,' has garnered surprisingly favorable reviews from critics, a first for the franchise. However, this critical success has not translated into robust box office returns. The film's production budget of approximately $90 million has set high expectations, but its current global gross of just over $214 million indicates a potential shortfall.
The theatrical run is currently projected to fall short of its break-even point, estimated at $225 million. This leaves an approximate $11 million gap. While this figure might seem manageable, the film is navigating a highly competitive box office landscape, facing releases like 'Predator: Badlands' and 'Zootopia 2,' which have divided audience attention and screens.
Looking ahead, upcoming blockbusters such as 'Avatar: Fire and Ash' and 'Zootopia 2' are expected to further squeeze theatrical opportunities. Despite these challenges, the film continues to play in over 2,000 U.S. theaters, and the potential for digital sales and an Over-The-Top (OTT) release offers a promising avenue to achieve overall profitability.
