Home / Arts and Entertainment / North West Launches Fashion Line at 12
North West Launches Fashion Line at 12
16 Feb
Summary
- North West, 12, is launching her own fashion and jewelry brand.
- The brand, named NOR11, has three trademark applications filed.
- Kim Kardashian supports North's new venture; Kanye has no involvement.
North West, the 12-year-old daughter of Kim Kardashian and Kanye West, is set to launch her own fashion and jewelry brand named NOR11. This entrepreneurial endeavor has garnered significant attention, with three trademark applications already filed by Kim Kardashian. These applications cover a diverse range of products, including clothing, accessories, footwear, hats, stockings, watches, jewelry, and various types of bags.
The brand's name, NOR11, creatively combines the initial letters of North's name with her age when the concept was conceived. The trademark filings were made by KimYe's Kid Inc., a California-incorporated entity from August 2023. Kim Kardashian is listed as the sole officer, indicating Kanye West's apparent lack of involvement in this burgeoning fashion empire.
North has been actively expressing her personal style, recently seen in New York sporting vibrant blue hair and designer attire. Her foray into fashion aligns with her family's established branding strategies, mirroring her mother's Skims and her father's Yeezy legacy. North has also recently released a song titled 'PIERCING ON MY HAND,' showcasing her creative versatility.
Kim Kardashian has defended her daughter against public scrutiny regarding her self-expression and perceived bold choices, including dermal piercings and her music. The billionaire mogul emphasized that while North has freedom of expression, she also adheres to many household rules.
