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Nolan's Odyssey Skips Influencers
25 Jun
Summary
- Universal will bypass influencer screenings for Christopher Nolan's 'The Odyssey'.
- Film will screen for critics globally after London premiere on July 6.
- 'The Odyssey' is set to premiere in theaters on July 17.
Universal has opted against using word-of-mouth screenings for Christopher Nolan's highly anticipated film, 'The Odyssey.' This decision marks a departure from the typical industry practice of inviting influencers for early reviews.
After its global premiere event in London on July 6, the film will exclusively be screened for professional film critics. This approach contrasts with strategies employed by other studios, which often leverage social media personalities for pre-release promotion.
Recent instances, such as fan skepticism over influencer reviews for 'Supergirl,' highlight a growing public awareness of studio marketing tactics. Universal's confident stance on 'The Odyssey' could signal a shift in preview screening strategies across the industry.
The epic film, detailing Greek hero Odysseus's arduous journey home from the Trojan War, is slated for theatrical release on July 17. It features a star-studded cast including Matt Damon as Odysseus.
