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NJPW Strong Style Hits East Coast
24 Feb
Summary
- New Japan Pro-Wrestling holds upcoming show in Trenton, New Jersey.
- Rocky Romero highlights strategic location between NYC and Philadelphia.
- NJPW aims for global expansion via U.S. shows and strategic partnerships.
New Japan Pro-Wrestling (NJPW) is expanding its presence in the United States with an upcoming show, "The New Beginning," scheduled for Friday in Trenton, New Jersey. The promotion's ambassador, Rocky Romero, noted the venue's strategic placement between New York City and Philadelphia, ideal for appealing to a broad audience.
This event is part of NJPW's long-standing goal, initiated around 2017-2018, to grow internationally. Romero emphasized that accessible streaming services like NJPWworld.com have made the product available globally, further fueling expansion into markets like China, Australia, the UK, and Germany.
Partnerships with All Elite Wrestling (AEW) and Consejo Mundial de Lucha Libre (CMLL) are crucial to this strategy. Romero believes these collaborations benefit fans by enabling dream matches and unique cross-promotional storylines, enhancing the overall viewing experience against larger market competitors.
Romero described NJPW's unique appeal as a hard-hitting, physically intense style that feels akin to a major boxing event, drawing in casual fans with its presentation and electric crowd energy. He recalled his own impactful debut in the Tokyo Dome in 2010, experiencing the overwhelming scale of the event firsthand.
