How many units has the Nintendo Switch sold?

The Nintendo Switch has sold 155 million units since its 2017 debut.

What new ventures has Nintendo expanded into?

Nintendo has expanded into movies, theme parks, and museums.

Who does Nintendo compete with now?

Nintendo now competes with entertainment companies like Disney and Netflix, in addition to other game console manufacturers.

Home / Arts and Entertainment / Nintendo's Switch Success Fuels Entertainment Empire

Nintendo's Switch Success Fuels Entertainment Empire

3 Feb

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Summary

Switch is Nintendo's best-selling console ever with 155 million units sold.
Nintendo is expanding into movies, theme parks, and museums.
Nintendo now competes with Disney and Netflix, not just game companies.

Nintendo's Switch Success Fuels Entertainment Empire

Nintendo's Switch console, launched in 2017, has achieved unprecedented success, selling 155 million units and becoming the company's best-selling hardware to date. This remarkable performance has allowed Nintendo to consolidate its development resources and consistently release major titles, fueling sustained platform popularity.

Beyond gaming, Nintendo has strategically leveraged the Switch's success to build a comprehensive entertainment empire. The company has ventured into film with "The Super Mario Bros. Movie" exceeding $1 billion in revenue, and has more movie projects planned. Theme parks have opened in Japan, Hollywood, and Florida, with Singapore next. A museum also opened in 2024.

This diversification positions Nintendo as a direct competitor to entertainment powerhouses like Disney and Netflix, a significant evolution from its traditional identity as a gaming company. The company's strategy reflects a deliberate effort to build a more resilient business, drawing lessons from past ventures.