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Nike's 2026 World Cup Film: Hollywood Stars Meet Soccer Legends
4 Jun
Summary
- Nike's 2026 World Cup campaign features a short film with major stars.
- The film includes LeBron James, Kim Kardashian, and soccer icons.
- Nike plans over 185 additional shorts to continue the campaign.
Nike is making a significant statement with its 2026 World Cup brand campaign, releasing a blockbuster short film directed by Dan Streit. The film, titled 'Rip The Script,' merges Hollywood glamour with global soccer talent.
The campaign boasts an impressive roster, featuring entertainment figures like LeBron James, Travis Scott, and Kim Kardashian alongside soccer superstars Cristiano Ronaldo, Kylian Mbappé, and Erling Haaland. Legends such as Eric Cantona and Ronaldinho also make appearances, embodying Nike's goal to blend perceived celebrity with authentic, raw portrayals.
This visually rich film is the first phase of Nike's extensive content strategy. The company plans to release approximately 185 additional short videos. These will explore related narratives and leverage easter eggs within the main film to encourage deeper audience engagement on platforms like TikTok and Instagram.
