New L.A. Venue Aims to Reshape City's Music Scene

Pacific Electric, a new 750-capacity music venue, has officially opened its doors near downtown Los Angeles. The project is largely the vision of Ben Lovett, keyboardist and songwriter for Mumford & Sons, and head of Tvg Hospitality.

Lovett, who has extensive experience developing venues across the U.S., described the complex process of building new spaces. He emphasized the goal of creating a lasting cultural landmark rather than repurposing existing structures.

The venue boasts a unique design blending industrial and warm elements, featuring an auditorium with vintage theater touches and modern urban aesthetics. Special attention has been given to amenities for artists and attendees alike.

Located in a developing pocket of downtown L.A., Pacific Electric is intended to be a catalyst for neighborhood growth. Lovett plans to open several adjacent food and bar concepts to complement the venue.

Pacific Electric aims to fill a gap in L.A.'s music scene for mid-sized venues. It will host a diverse range of musical acts, with a particular focus on supporting local emerging artists.

The venue's development is part of a broader strategy to infuse activity into an area with numerous vacant buildings, leveraging culture as a driver for transformation.

Beyond the auditorium, the venue includes a large bar, thoughtful restrooms, and extensive backstage facilities designed to enhance the artist experience.

Adjacent to the venue, Lovett is opening a warehouse bar, a garden concept with a food truck, and a cocktail lounge, creating a broader entertainment ecosystem.