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Beatles Legacy Gets Major Liverpool Upgrade
20 Oct
Summary
- New Beatles attraction to open in Liverpool city center.
- Sir Paul McCartney and Ringo Starr endorse the project.
- Apple Corps Ltd to operate attraction starting in 2027.
Liverpool is set to unveil a major new Beatles visitor attraction, receiving enthusiastic endorsement from surviving band members Sir Paul McCartney and Ringo Starr. The Beatles Story is slated to move from Albert Dock to the former St John's Market site. This development will also include a new Yellow Submarine experience at St John's Beacon.
Apple Corps Ltd, managing the band's interests, will assume operation of The Beatles Story in 2027, preceding the relocation in 2028. This new destination aims to immerse visitors in the band's journey from their post-war Liverpool origins through their global rise to fame. It promises original artifacts and recreated sets.
Sir Paul McCartney expressed his excitement, stating he "can't wait" for people to "step into our story." Ringo Starr remarked, "Liverpool was, and still is, Music City." A portion of ticket sales will benefit The Apple Corps Liverpool Trust, a charity supporting emerging local artists.
This ambitious project is a collaborative effort between Apple Corps, Liverpool City Council, and the Liverpool City Region Combined Authority, with government backing. Liverpool City Region Mayor Steve Rotheram affirmed that the "definitive Beatles experience" rightfully belongs in the city where the band's legendary story began.
