AI Generates Novel Microdramas for New App

A new app named Zully has been launched, specializing in microdramas and leveraging artificial intelligence in its production process. The platform, which offers content in both Spanish and English, is a digital-first venture aiming to capture a significant audience. It plans to generate up to 30 scripted series per month, with its production hub located in Mexico.

Unlike other platforms that mix scripted and unscripted content, Zully will be a fully owned and operated 100% scripted service. Some of its live-action scenes, like those in 'Pride of the Rancho,' were entirely AI-generated, presenting a novel approach to content creation.

The app's offerings will be free and ad-supported, aligning with the company's existing model, although a subscription option is being considered for later. This move is seen as a natural extension of the company's efforts to understand audience engagement and storytelling, particularly within the U.S. Hispanic market.