How much has South Indian content viewership grown on Netflix?

Viewership of South Indian content on Netflix has grown by 50% year-on-year.

Which South Indian languages are key for Netflix?

Tamil and Telugu are equally strong engines for watch time and subscriber acquisition, with Malayalam and Kannada also showing growth.

What is Netflix doing to expand its South Indian content?

Netflix is investing in original programming with an ambitious genre mix and accelerating investments in top-performing regional films.

Home / Arts and Entertainment / South India's Content Boom Fuels Netflix Growth

South India's Content Boom Fuels Netflix Growth

1 Dec, 2025

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Summary

South Indian content viewership on Netflix increased by 50% year-on-year.
Tamil and Telugu content drives significant watch time and subscriber acquisition.
Netflix is expanding its original programming in South India with diverse genres.

South India's Content Boom Fuels Netflix Growth

Netflix is experiencing a dramatic creative shift with the ascendance of South Indian storytelling, according to its VP of Content, Monika Shergill. The region has become a core focus due to its abundant talent, compelling narratives, and escalating audience appetite, evidenced by a 50% year-on-year increase in viewership for South Indian content.

This surge was amplified during the pandemic, as enhanced dubbing and subtitling allowed stories from South India to reach a pan-Indian and global audience for the first time. Netflix has consequently accelerated investment, with many top Tamil and Telugu box-office hits now premiering on the platform. South Indian titles are also increasingly appearing in Netflix's global Top 10 non-English lists.