Netflix and Spotify Partner to Bring Top Podcasts to Streaming

In a significant move, Netflix and Spotify have announced a partnership to bring a selection of top original podcasts to the video-streaming platform. The deal, whose terms were not disclosed, will see Spotify shows like "The Bill Simmons Podcast," "The Rewatchables," and "Serial Killers" make their way to Netflix in the U.S. starting in early 2026, with plans to expand to other markets.

The partnership is part of Netflix's strategy to diversify its content offerings and capitalize on the growing popularity of video podcasts. According to a recent study, 72% of podcast listeners now prefer shows with video. Spotify has been encouraging its podcasters to distribute their shows in a video format, and the Netflix deal will unlock new audiences and distribution opportunities for these shows.

The initial selection of podcasts is "just the beginning" of the Netflix-Spotify collaboration, with the companies promising to continue adding more titles across various genres and studios. This move aligns with Netflix co-CEO Ted Sarandos' comments earlier this year, where he acknowledged the blurring lines between podcasts and talk shows, and the company's interest in working with "great creators across all kinds of media."