Netflix Rolls Out Vertical Video Feed for Discovery

Netflix is set to introduce a new vertical video discovery feed by the end of this month as part of a significant overhaul of its mobile application. This feature is designed to help users discover new content more easily, mirroring trends seen on other platforms.

The streamer has been internally testing a redesigned mobile interface that will house this new feed. This update follows a major redesign of its TV application last May, indicating a focus on user experience across devices.

Beyond interface changes, the company is leveraging generative AI to improve content recommendations, aiming for more precise suggestions. In a significant shift, co-founder Reed Hastings will be stepping down from the board once his current term expires in June, intending to focus on philanthropic endeavors.

These developments come shortly after the company's first earnings report post-acquisition attempt and following recent subscription price hikes. The ad-supported plan increased from $7.99 to $8.99 monthly, and the Standard plan without ads rose from $17.99 to $19.99 per month.