Netflix Scores Barstool Sports Video Deal

Starting in early 2026, Netflix will become the exclusive streaming home for video episodes of three prominent Barstool Sports podcasts: "Pardon My Take," "The Ryen Russillo Show," and "Spittin' Chiclets." While audio content will still be available on other platforms, viewers seeking the video experience will require a Netflix subscription.

This multi-year agreement signifies a significant play by Netflix to capture the growing video podcast audience, entering a competitive landscape that includes YouTube and Amazon. The deal is expected to bring substantial financial benefits to the podcasts involved and further enhance their prestige.

Netflix's foray into exclusive podcast content follows a similar strategy with Spotify's The Ringer podcasts. This initiative is part of Netflix's evolving content acquisition strategy, moving from DVDs to licensed and original programming, sports broadcast rights, and now exclusive video podcast deals, all aimed at solidifying its position as the leading video destination.