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Netflix CEO: HBO Will Stay HBO
9 Dec
Summary
- Netflix aims to preserve HBO's prestige brand identity.
- Concerns exist about Netflix's history of canceling shows.
- The deal aims to allow HBO to focus on high-end storytelling.
Netflix's Co-CEO Ted Sarandos has publicly addressed concerns that his company's potential acquisition of Warner Bros. could negatively impact HBO's renowned prestige television brand. He stated that HBO will maintain its core identity, aiming to sharpen its focus rather than dilute it.
This assurance counters a growing fear among viewers and critics about "enshittification" – a term describing how online services decline in quality while increasing prices and filling catalogs with less impactful content. HBO loyalists are particularly nervous, given Netflix's history of canceling shows based on algorithms and its preference for high-volume, global programming.
Sarandos emphasized that HBO will not need to compromise its commitment to high-end storytelling, even if it means producing fewer shows. This promise seeks to quell anxieties that the network's distinctive value might be lost under new ownership, though fans remain watchful.
