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Netflix Eyes Warner Bros. Acquisition Amidst Theatrical Skepticism
20 Nov
Summary
- Netflix reportedly plans to release Warner Bros. movies theatrically if a merger occurs.
- The streamer has previously used theatrical releases for Oscar qualifications.
- Major conglomerates, including Netflix, are bidding for Warner Bros. Discovery.
Netflix has reportedly informed Warner Bros. Discovery leadership of its intention to release acquired films theatrically should a merger between the two conglomerates materialize. While this aligns with filmmaker contractual obligations, the long-term distribution strategy post-acquisition remains unclear. Netflix has historically utilized theatrical releases for awards season qualification, such as with 'Roma' and 'The Irishman'.
Despite this, the streamer has largely avoided wide theatrical releases for major productions, with exceptions like limited runs for 'Wake Up Dead Man: A Knives Out Mystery' and 'Singalong', and an upcoming Narnia film. This potential shift sparks skepticism, given co-CEO Ted Sarandos's consistent emphasis on Netflix's "first run on Netflix first" distribution model.
Netflix is among several interested parties, including David Ellison's Paramount and Comcast Corp., reportedly preparing bids for Warner Bros. Discovery, with an upcoming deadline. The streamer's past theatrical forays have been strategic, aimed at awards contention or unique promotional events, leaving the broader implications of a potential Warner Bros. acquisition on theatrical distribution uncertain.
