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Anime Viewership Skyrockets on Netflix
17 Sep
Summary
- Netflix anime viewing grew 39% in early 2024.
- Anime now represents 4.75% of all Netflix viewing hours.
- Global anime spend expected to rise 10% annually by 2030.
Netflix has experienced an almost tenfold increase in anime viewing over the past three years, significantly outpacing its total viewing growth. Between early 2023 and early 2024, hours spent watching Japanese anime rose by 39%, from 3.33 billion to 4.64 billion.
This surge means anime now comprises 4.75% of all viewing time on the platform, up from 3.6% previously. This growth is particularly notable in Asia, where Netflix distributes half of the region's anime across eight markets.
The report indicates that global anime spending is predicted to increase by approximately 10% per year through 2030. Growth is expected to be concentrated in Asia (excluding Japan) and North America, with key players like Aniplex, Sony, TOHO, and Toei Animation leading the charge.
Experts suggest the future of anime financing will be shaped by global platforms and Japanese IP groups working together. Platforms are increasingly financing production directly, while IP owners are acquiring studios to foster collaboration and capture future growth.
