Netflix Expands Ads to New Features

Netflix is introducing ads to more areas within its application. This expansion comes as the streamer's ad-supported membership plan now boasts over 250 million global users, a substantial rise from the previous year.

Beginning in 2027, users on the Standard with ads tier will encounter advertisements within the vertical video feed on the mobile app. Additionally, Netflix plans to integrate ads into its podcast lineup, which was launched in late 2025. A new personalization tool is also being tested to customize ads based on subscriber viewing habits.

The ad-supported option will also become available in 15 additional countries next year, including Austria, Belgium, and Thailand, offering a more budget-friendly streaming choice. Opportunities for advertisers to sponsor Netflix's fan site, Tudum, will also be expanded.