Actress's Underarm Roll-On Business Soars to Rs 2 Cr Monthly

Neha Marda, known for her role in 'Balika Vadhu', has transitioned into a successful entrepreneur with her alum-based underarm roll-on brand. The business, reportedly stemming from her personal experience with post-pregnancy body odor, has achieved significant financial success.

Within approximately 10 months of its launch, the company has reportedly earned over Rs 14 crore. Marda shared that the business achieved rapid growth due to a strong online presence and increasing customer interest, with social media playing a crucial role.

Marda appeared on 'Shark Tank India' season 5 to discuss her venture. She faced questions from the 'Sharks' regarding her celebrity status influencing sales and the brand's growth potential. The product's price also increased significantly over time, drawing criticism.

Despite initial scrutiny over pricing and celebrity influence, the brand has amassed over 2 lakh customers and generates an estimated Rs 2 crore monthly. Marda and her brother reportedly spent three years researching and developing the product.