What was the total TV viewership share for NBCUniversal and Versant in February?

NBCUniversal and Versant captured 13.1% of total TV viewership in February, with NBCUniversal accounting for 10% and Versant for 3.3%.

How did Peacock perform in February?

Peacock saw a 64% increase in February viewing and reached its highest share of television to date, accounting for 3% of TV viewing.

Why was Nielsen's February report delayed?

Nielsen delayed its February report due to industry uproar over a new data methodology that was expected to increase cable and broadcast network viewership while decreasing streaming numbers.

Home / Arts and Entertainment / NBCU & Versant Dominate February TV Viewing

NBCU & Versant Dominate February TV Viewing

14 Apr

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Summary

NBCUniversal and Versant captured 13.1% of total TV viewership in February.
Peacock viewing surged 64% with a 3% share of TV, its highest ever.
Nielsen delayed February report due to new data methodology controversy.

NBCUniversal and its spinoff Versant achieved a commanding 13.1% of total television viewership in February, largely propelled by the Super Bowl and the Milan Cortina Winter Olympics. This performance marked their strongest TV share since the Paris Olympics in August 2024.

The Super Bowl alone drew over 125 million viewers, providing a substantial boost to NBC's Olympic broadcast viewership. This event also significantly benefited NBC affiliate stations, increasing their viewership by 60% throughout February.

On the streaming front, Peacock saw a remarkable 64% surge in February viewing, reaching its highest share of the total TV market at 3%. The platform's simulcast of the Super Bowl attracted 20% of the game's audience, making February 8th its most-watched day ever.