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NBA's New Sound: A Sonic Identity Takes Center Court
3 Jun
Summary
- NBA introduces a signature audio identity for media and arenas.
- Composer Nicholas Britell created the new sound for the league.
- Rapper Nas lent his voice to the introductory promo.
The National Basketball Association is introducing a groundbreaking "signature audio identity." This new sonic branding aims to create a cohesive experience across all league platforms, from media broadcasts to live arena events. The initiative seeks to establish a unique auditory signature for the NBA.
To unveil this new sound, the league released a promotional piece for the NBA Finals. This feature includes a voiceover by acclaimed rapper Nas and original music composed by Nicholas Britell, the Emmy-winning composer behind the score for the acclaimed television series "Succession."
Britell expressed excitement about developing a distinct sound for the NBA, noting the historical significance of music in sports. He aims to build upon this legacy by exploring what the league's sound can become. Nas's narration for the NBA Finals promo highlights the intensity and importance of the championship series.
The composer also shared his fascination with the intersection of music and sports, viewing basketball as a representation of drama, power, and intense emotion. Collaborating with Nas, whom he considers an all-time hero, was a significant honor. Britell views the athletes' dedication and skill as staggering, finding the task of encapsulating these qualities in sound particularly exciting.
