Vrushakarma: A Rs 50 Crore Non-Theatrical Deal

Naga Chaitanya's forthcoming mystical action-adventure, 'Vrushakarma,' is achieving remarkable pre-release success. The film has reportedly finalized a non-theatrical rights deal valued at nearly Rs 50 crore with Zee. This acquisition encompasses both digital streaming and television broadcast rights, marking one of the most substantial agreements for a Telugu film recently.

Directed by Karthik Varma Dandu, 'Vrushakarma' stars Naga Chaitanya as Arjun, a treasure hunter delving into ancient mysteries. Meenakshi Chaudhary plays Daksha, an archaeologist. The movie is being produced with grand scale and high production values, with its recently released glimpse teasing impressive visuals and action sequences.

This substantial deal underscores the confidence streaming platforms have in 'Vrushakarma's' content and commercial potential, especially following Naga Chaitanya's recent hit, 'Thandel.' As production progresses rapidly, an official release date announcement is anticipated soon, further fueling excitement for one of the actor's most awaited theatrical releases.