Nadiya Hussain: BBC dropped me over racism

Chef Nadiya Hussain has intensified her critique of the BBC, asserting that racism within the television industry led to the cancellation of her shows. Hussain, who rose to fame after winning The Great British Bake Off in 2015, previously suggested her Muslim faith was a factor in the broadcaster's decision.

In recent conversations, Hussain revealed she had raised concerns with BBC executives about their excessive focus on her appearance, including her clothing and makeup, over the food she prepared. She expressed a desire for her recipes to be the central focus of her programs.

Hussain believes that her status as a Muslim woman of colour contributed to her being perceived as 'difficult' or a 'nuisance' when she voiced her concerns. She indicated that a less vocal approach might have allowed her to retain her position with the BBC.

Furthermore, Hussain shared that she can no longer watch The Great British Bake Off, feeling its 'magic has disappeared' and that it now competes with more extravagant streaming series. The show's theme tune also triggers anxiety due to the stress she experienced during her competition.

Reflecting on her career trajectory after her BBC shows were axed, Hussain has reconsidered her professional aspirations for the next decade. She felt she was never fully in control of her career, likening herself to a 'caricature.'

She also noted that after publishing her cookbook 'Rooza,' inspired by Muslim cuisine, she felt brands became less interested in working with her, suspecting her Muslim identity made her less 'palatable.' Despite lacking concrete proof, she felt it was not a coincidence that her work centered on her faith led to this shift.

While BBC sources have refuted Hussain's claims, stating her contract came to a 'natural end' and that the broadcaster is focused on introducing new talent, Hussain remains firm in her belief that her experiences highlight systemic issues within the industry.