What is the purpose of the By Design-BMG partnership?

The partnership aims to "champion creators" and "share purpose-driven music globally" by leveraging BMG's global infrastructure to scale By Design's mission of empowering faith-based creators.

Who are the key artists signed to By Design?

By Design's current roster includes country singer-songwriter Frankie Ballard and pop-folk artist Zoe Levert.

How is the Contemporary Christian Music (CCM) genre performing?

The CCM genre has seen a surge, with two CCM songs recently making simultaneous appearances on the Billboard Hot 100 chart for the first time in 11 years.

Home / Arts and Entertainment / Music Execs Launch By Design, Partner with BMG for Global Expansion

Music Execs Launch By Design, Partner with BMG for Global Expansion

27 Oct

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Summary

New music company By Design partners with BMG for distribution, label services, and co-investments
By Design's roster includes country singer Frankie Ballard and pop-folk artist Zoe Levert
Partnership aims to "champion creators" and "share purpose-driven music globally"

Music Execs Launch By Design, Partner with BMG for Global Expansion

In October 2025, a newly launched music company called By Design announced a partnership with global music company BMG. Co-founded by industry veterans Josh Bailey, Jeremy Holley, Rod Riley, and Josh Thompson, By Design is set to leverage BMG's global infrastructure to expand its mission of empowering faith-based creators.

The partnership will include global distribution, label services, joint label signings, and a co-investment strategy that will reach across catalog acquisitions through Archetype Music, By Design's music rights holding company. By Design's current roster features country singer-songwriter Frankie Ballard and pop-folk artist Zoe Levert, among others.