Music Rights CEO: AI's Toughest Challenge

The music catalog market has dramatically transformed since Golnar Khosrowshahi founded Reservoir in 2007. Initially navigating piracy and uncertain streaming models, the market now sees intense financial interest in acquiring music rights.

Reservoir, having secured rights from artists like Miles Davis and Joni Mitchell, faces new challenges. Khosrowshahi highlights that while classic rock catalogs command the highest prices, the longevity of a music's appeal and its suitability for sync licensing, notably avoiding explicit lyrics, significantly impacts valuation.

The value of a catalog is tied to how long its music will resonate with listeners. Hits that define a moment may not sustain cultural impact for decades. Furthermore, music conducive to film and TV sync licensing is more desirable, with expletive-laden tracks posing difficulties.

Khosrowshahi also addressed the acquisition of De La Soul's catalog and the subsequent passing of its member. She emphasized Reservoir's sensitive approach, prioritizing the artists' emotional experience over business objectives during such difficult times.