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Museum Turns Bad Review Into Viral Merch Sensation
26 Jul
Summary
- Museum capitalized on a visitor's mistaken review with popular merchandise.
- Merchandise featuring the negative review quickly sold out due to viral attention.
- The museum has since added a small aquarium exhibit to its offerings.
The New Bedford Whaling Museum recently gained significant attention by humorously responding to a visitor's negative review. The visitor, apparently expecting an aquarium, left a one-star rating stating, "Worst aquarium ever."
The museum's social media team creatively capitalized on this by designing merchandise, including shirts, that featured the review.
This move went viral, leading to an immediate sell-out of the merchandise. Following the initial success, the museum restocked the popular items, which again became a viral hit.
Media outlets like CBS Evening News reported on the museum's clever response, highlighting its popularity. In response to the mixed reviews and visitor expectations, the museum has also added a small aquarium exhibit on-site.
For those specifically seeking aquatic exhibits, the New England Aquarium is recommended as a more suitable destination in Massachusetts.
