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MUNA: Indie Pop Stars Embrace UGG for Back-to-School
3 Sep
Summary
- MUNA partners with UGG for a back-to-school campaign celebrating self-expression.
- The collaboration highlights UGG's support for arts and LGBTQ+ organizations.
- The band will embark on their 'Gets So Hot' tour starting September 17.
Indie-pop trio MUNA has joined forces with UGG for the footwear brand's fall back-to-school campaign, a partnership that resonates with the band's ethos of self-expression. UGG recognized MUNA for their emotionally honest songwriting and distinct visual style.
MUNA was drawn to the collaboration because the brand respected their identity. This partnership also extends UGG's commitment to supporting arts and LGBTQ+ organizations, aligning with their work with groups like Queer|Art.
The band, formed at USC, celebrated the collaboration at an intimate Los Angeles party. They are set to launch their 'Gets So Hot' tour on September 17, following the May release of their album, 'Dancing on the Wall'.
For their tour, MUNA is embracing a dark '90s-inspired aesthetic. Regardless of their stage attire, they agree that UGGs will be their first choice for comfort after performing.
