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Demand Soars: Early Shows for Shivaji Epic & Prada Sequel
2 May
Summary
- Select Mumbai theatres are scheduling post-midnight screenings.
- 'Raja Shivaji' and 'The Devil Wears Prada 2' show immense demand.
- Capacity issues led to early, late-night show additions.
In an unprecedented move, select theatres in Mumbai have initiated post-midnight screenings for two highly awaited films: Riteish Deshmukh's historical drama 'Raja Shivaji' and the sequel 'The Devil Wears Prada 2'. This decision arises from extraordinary pre-release demand, leading to capacity limitations even before the official release dates.
Cinemas like PVR and Moviemax are now offering shows after 1 AM for 'The Devil Wears Prada 2' and post-midnight slots for 'Raja Shivaji'. This proactive measure addresses the high interest and potential capacity challenges due to multiple releases. 'Raja Shivaji,' directed by and starring Deshmukh, focuses on the early life of Chhatrapati Shivaji Maharaj and premiered on May 1, 2026, earning Rs 11 crore on its opening day.
Meanwhile, 'The Devil Wears Prada 2', releasing nearly two decades after the original, reunites Meryl Streep, Anne Hathaway, and Emily Blunt. Directed by David Frankel, the sequel delves into the modern fashion and media landscape. It also features new cast members like Simone Ashley and Lucy Liu. Viral marketing campaigns and nostalgia have fueled audience excitement, contributing to its Rs 7 crore earnings in India on May 1, 2026.
