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MSNBC Rebrands as MS NOW, Marking Major Split from NBCUniversal
27 Oct
Summary
- MSNBC to officially rebrand as MS NOW on November 15, 2025
- Rebrand comes as MSNBC splits from parent company NBCUniversal
- Network plans large marketing campaign to introduce new brand
In a significant shift for the cable news landscape, MSNBC is preparing to rebrand as MS NOW on November 15, 2025. This change comes as the progressive network officially splits from its parent company, NBCUniversal.
The rebrand marks the culmination of months of planning and collaboration across MSNBC's organization. MSNBC President Rebecca Kutler has informed staff that the network will be "facing it head-on" and that its success in the months and years ahead will depend on its "innovation and entrepreneurial approach."
The transition has been underway for some time, with MSNBC staff who previously worked for NBC News becoming full-time employees on October 6, 2025. Additionally, the network ended its shared newsgathering with NBC News just last week.
As part of the rebranding, MSNBC will launch a substantial marketing campaign to introduce its new "MS NOW" identity to viewers. Primetime star Rachel Maddow is featured in one promotional ad, stating, "Same mission, new name."
The network's new parent company, Versant, is expected to fully launch on January 1, 2026, marking the completion of MSNBC's split from Comcast-owned NBCUniversal.
