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Stars Dazzle at M&S Sparks Digital Launch
15 Apr
Summary
- Celebrities gathered in London for the M&S Sparks digital launch event.
- The new loyalty program offers real money rewards for customers.
- Emily Atack highlighted M&S's affordability during the cost of living crisis.
On Wednesday night, a host of celebrities, including Natalie Cassidy, AJ Odudu, and Katherine Jenkins, gathered at 180 The Strand in London for the M&S Sparks digital launch. The event celebrated the introduction of a new loyalty program designed to offer customers real money rewards redeemable across all M&S sectors.
Notable attendees included the ageless Dame Joan Collins, 92, who looked glamorous in a silver satin blouse and grey coat, alongside her husband Percy Gibson. Also present were Frida Redknapp, Oliver and Emma Louise Proudlock, Samia and Sylvain Longchambon, and sisters Natalya and Jess Wright.
New M&S ambassador Emily Atack, an actress, praised the brand's accessible and affordable pricing during the ongoing cost of living crisis. She emphasized how M&S has become more relevant for shoppers needing to be frugal, especially for those managing a household and child. Atack also highlighted the sense of community found in M&S parent groups, noting the brand's supportive role for mothers.
The M&S Sparks program allows customers to earn rewards such as £10 for spending £50 on Fashion, Home & Beauty, £6 on £30 of nightwear, and £5 on £35 in the Foodhall. Emily Atack's involvement as a new ambassador for the campaign underscores the brand's refreshed approach.
