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MrBeast Tackles Super Bowl Ad With Million-Dollar Promise
16 Jan
Summary
- MrBeast has partnered with Salesforce for a Super Bowl commercial.
- The ad promises viewers a chance to become millionaires.
- NBC is seeking $7M-$10M for 30-second ad spots.

YouTuber MrBeast, known for his elaborate challenges, has announced his participation in the upcoming Super Bowl L ad campaign, collaborating with business-software company Salesforce. In a promotional video, MrBeast teased an "epic" advertisement, hinting that viewers could become millionaires if they see the commercial, which will feature Salesforce products.
The upcoming Super Bowl LX is scheduled to be telecast by NBC on February 8 from Levi's Stadium in Santa Clara, California. Media buyers indicate that NBC is seeking at least $7 million for a 30-second ad slot, with prices escalating to $8 million and even $10 million due to high advertiser demand.
This strategy of enlisting trendy celebrities for Super Bowl ads continues, with Pringles having previously announced Sabrina Carpenter for their 2026 ad. Past examples include Wonderful Pistachios enlisting Psy in 2013 and Hellmann's recent use of actors reprising movie roles alongside contemporary stars.




