What is MrBeast's Super Bowl ad promoting?

MrBeast's Super Bowl ad is promoting Slackbot, an AI assistant built into the Slack communication platform.

How did Slackbot AI help with the ad's production?

Slackbot AI significantly sped up the ad's production, enabling it to be completed in 27 days instead of six months.

Where can contestants find clues for the Million Dollar Puzzle?

Clues for the Million Dollar Puzzle can appear in the ad, on social media, and potentially during media appearances.

Home / Arts and Entertainment / Slackbot Powers MrBeast's $1 Million Super Bowl Challenge

Slackbot Powers MrBeast's $1 Million Super Bowl Challenge

9 Feb

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Summary

MrBeast launched a $1 million puzzle hunt via a Super Bowl ad.
Slackbot AI significantly sped up the ad's production time.
Contestants can find clues on social media and TV appearances.

Slackbot Powers MrBeast's $1 Million Super Bowl Challenge

A high-energy Super Bowl advertisement featuring YouTube personality MrBeast has initiated a quest for a $1 million prize. The ad, which debuted during the February 2026 game, challenges viewers to solve a series of complex puzzles to claim the money. This campaign serves as a promotion for Slackbot, an AI assistant integrated into the Slack communication platform.

This marks MrBeast's, real name Jimmy Donaldson, first Super Bowl commercial. The concept originated from a social media post by Donaldson, who collaborated with Marc Benioff, founder and CEO of Salesforce. Both Salesforce and Donaldson's team, Beast Industries, highlighted Slackbot's role in expediting the ad's creation, completing it in 27 days instead of the usual six months.