Home / Arts and Entertainment / Slackbot Powers MrBeast's $1 Million Super Bowl Challenge
Slackbot Powers MrBeast's $1 Million Super Bowl Challenge
9 Feb
Summary
- MrBeast launched a $1 million puzzle hunt via a Super Bowl ad.
- Slackbot AI significantly sped up the ad's production time.
- Contestants can find clues on social media and TV appearances.
A high-energy Super Bowl advertisement featuring YouTube personality MrBeast has initiated a quest for a $1 million prize. The ad, which debuted during the February 2026 game, challenges viewers to solve a series of complex puzzles to claim the money. This campaign serves as a promotion for Slackbot, an AI assistant integrated into the Slack communication platform.
This marks MrBeast's, real name Jimmy Donaldson, first Super Bowl commercial. The concept originated from a social media post by Donaldson, who collaborated with Marc Benioff, founder and CEO of Salesforce. Both Salesforce and Donaldson's team, Beast Industries, highlighted Slackbot's role in expediting the ad's creation, completing it in 27 days instead of the usual six months.
Donations to the Million Dollar Puzzle require solving interconnected puzzles that reward logic and creativity. Clues can emerge from the ad, social media, or even interviews. MrBeast is known for his viral stunts blending capitalism and charity, often involving substantial monetary prizes, such as his Amazon Prime unscripted series "Beast Games," which offered a $5 million prize.
