Home / Arts and Entertainment / IP Reigns Supreme: Why Stars Alone Can't Open Movies
IP Reigns Supreme: Why Stars Alone Can't Open Movies
25 Dec
Summary
- Strong Intellectual Property paired with recognizable stars drove 2025's top box office hits.
- Social media buzz for actors does not guarantee ticket sales, especially for dramas.
- Horror and genre films with strong concepts and performances saw significant success.
- Movie stars alone cannot open a film in 2025, particularly dramas.
- Marvel Cinematic Universe films underperformed despite ensemble casts of famous actors.
The 2025 box office has underscored a significant shift: Intellectual Property (IP) has become more critical than individual star power. Films anchored by well-known franchises and IP, such as "A Minecraft Movie" and "Jurassic World: Rebirth," saw substantial domestic returns, often boosted by the presence of bankable stars like Jack Black and Scarlett Johansson. This trend highlights that while recognizable actors can enhance a film's appeal, the underlying IP is often the primary draw.
