GMA Tops Charts, Ending Today's Longest Streak

For the week of July 6, Good Morning America reclaimed the lead in total viewers, ending NBC's Today program's extensive 24-week dominance. ABC's morning show garnered an average of 2.809 million viewers, a slight increase from the prior week, and held a lead of 24,000 viewers over its competitor. This performance also marked an 8 percent rise in total viewership compared to the same period in the previous year.

Despite losing the top spot in total viewership, Today secured its position as the leader in the highly sought-after Adults 25-54 demographic. The NBC program averaged 599,000 viewers in this key demographic for the week. Year-over-year, Today saw significant growth, with an 18 percent increase in total viewers and a 25 percent surge in the demo.

In contrast, CBS Mornings faced a challenging week, experiencing declines in both total viewers and the demo compared to both the preceding week and the previous year. The show averaged 1.617 million total viewers and 253,000 demo viewers, making it the only morning broadcast to register week-to-week decreases in both metrics. The program also saw a year-over-year drop of 11 percent in total viewers and 6 percent in the demo.