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Morgan Freeman's Crumpet Confusion Stars in New Ad
11 Feb
Summary
- Morgan Freeman narrates Warburtons' 150-year history in a new advert.
- The advert features a humorous exchange about crumpets between Freeman and the chairman.
- Paddington Bear makes a surprise cameo appearance enjoying a marmalade sandwich.
Morgan Freeman has lent his distinctive voice to a new television advertisement commemorating Warburtons' 150th anniversary. The advert, titled '150-years in the Baking', chronicles the esteemed British bakery's journey from its inception in 1876 to the present day. Viewers are taken through key moments in the company's history, punctuated by scenes from the 20th century and significant global events.
The advertisement features Chairman Jonathan Warburton and includes a surprising cameo appearance by Paddington Bear. A notable segment involves Morgan Freeman breaking character to inquire about the definition of a crumpet, leading to a humorous interaction with Warburton about the iconic baked good.
Warburtons has a history of enlisting A-list celebrities for its advertising campaigns, with previous stars including Olivia Colman, Robert De Niro, and George Clooney. This latest advert aims to celebrate the family business's dedication to baking and its legacy, as it looks towards the next 150 years. The advert is scheduled to premiere on February 14th, 2026.
