Home / Arts and Entertainment / Italo Disco Duo Fights US Puritanism On Tour
Italo Disco Duo Fights US Puritanism On Tour
6 May
Summary
- Duo poured Campari and smoked on Mediterranean balconies.
- US tour faced resistance against smoking and drinking rules.
- New album 'Negroni Love' blends funk, disco, and baroque.
Mind Enterprises, an Italian electro-disco duo, gained viral fame for a meme depicting them enjoying aperitifs and cigarettes on a Mediterranean balcony, embodying "la dolce vita." Their recent 18-date North American tour, including a debut at Coachella, presented a "daily diplomatic battle" as local production crews resisted their signature on-stage smoking and drinking habits.
Despite explicit "no drinks and no smoking" signs at venues like Coachella, the duo reported successfully flouting these rules without issue, even offering drinks to the audience. Their music, a blend of 70s funk, 80s Italo disco, and 90s Eurodance, is informed by their classical training and a desire to provide levity. Their latest album, 'Negroni Love,' features nostalgic tracks alongside electro reworkings of Bach and baroque harmonies.
The duo, former post-punk musicians who met in Sicily, have curated an analogue identity, collecting vintage synthesizers and seeking out secondhand designer apparel. They see themselves as embodying a positive Italian stereotype, bringing a carefree attitude and enjoyable music to a world often dominated by darker electronic sounds, offering a much-needed escape.
