Microdramas: The Future of Storytelling?

The global surge in microdramas, shortform vertical content for mobile devices, was a key focus at MIP London. Video streaming app downloads increased nearly 39% globally in 2025, driven by short drama app downloads which more than doubled. These microdramas already represent $11.1 billion in worldwide revenue, including $3.5 billion from advertising.

Platforms like GammaTime are adapting high-end intellectual property, partnering with traditional Hollywood talent to create diverse genres such as true crime and thrillers. While some earlier ventures like Quibi faced challenges, the current landscape shows robust growth, with companies like Holywater Tech leveraging book adaptations and exclusive deals with major creators to capture audiences.

The appeal of microdramas is expanding, with an initial core female audience showing signs of shifting. Industry leaders believe the vertical, short-attention-span format is here to stay, offering a convenient and satisfying viewing experience for consumers on the go, even in private moments. The format is expected to evolve rapidly while retaining its core accessibility.