What is the current size of the microdrama market in China?

The microdrama market in China is estimated at $7 billion, surpassing theatrical revenues.

How do microdrama platforms generate revenue?

Platforms offer free initial episodes, then users buy tokens, play games, or watch ads.

Are microdramas expected to be a long-term trend?

Yes, industry leaders believe microdramas are here to stay as long as phones have vertical screens.

Home / Arts and Entertainment / Microdramas Explode: Global Market Surpasses Theatricals

Microdramas Explode: Global Market Surpasses Theatricals

25 Nov

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Summary

Microdrama market in China exceeds $7 billion, projected to reach $26 billion by 2030.
Episodes are two-to-three minutes long, with 60-70 chapters per season, driving addictive viewing.
Marketing costs can be ten times higher than content production budgets.

Microdramas Explode: Global Market Surpasses Theatricals

The microdrama industry is experiencing unprecedented global growth, with market leaders highlighting evolving genres and expanding viewership. China's microdrama market has surged past its theatrical revenue, estimated at $7 billion and predicted to reach $26 billion by 2030. India is also identified as a rapidly growing market. Microdramas, characterized by short, two-to-three-minute episodes often running 60-70 chapters, are designed for addictive viewing through cliff-hangers and progression loops.

Platforms like ReelShort and MyDrama offer initial episodes for free, encouraging users to purchase tokens, play games, or watch ads, with some operators earning over $1 million daily. This format caters to shrinking attention spans, making it a lifestyle entertainment choice. While romance and CEO tropes remain popular, thrillers and horror genres are increasingly in demand, attracting a growing male audience. Europe and Latin America are leading diversification, with Germany even receiving institutional support for microdrama productions.