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Microdrama Booms: $150B Market Excludes China
23 Jul
Summary
- Microseries economy valued at $150 billion globally, excluding China.
- Vertical video viewing increased 41% year-over-year.
- AI-generated shows achieve similar subscriber conversion rates as live-action.
The global microseries economy is now valued at $150 billion, with China's significant market excluded from this figure. Research indicates the vertical video sector has seen a remarkable 41% increase over the past year.
Holywater Tech and Owl & Co.'s report highlights significant shifts, including a 2,800% rise in the male audience for microseries platforms like MyDrama over seven quarters. Male viewers show a preference for sci-fi and fantasy content, consuming 1.4 times more than female viewers.
Furthermore, AI-generated vertical shows on the MyMuse platform demonstrate a conversion rate of 23.6% for paying subscribers, nearly matching the 23.9% rate for live-action shows on MyDrama. This suggests AI content is performing comparably to human-created productions.
Viewership habits also reveal a trend, with 70% of viewers watching vertical series in bed before sleep, a period often considered prime time. Heavy users are averaging 13.1 hours weekly, a substantial increase from five months prior.
The demographic landscape is also evolving, with a tripling of viewers aged 22-27 in the last five quarters. Over half of microseries users began watching within the past year, and romance remains the most popular genre, especially among women.
