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Microdrama's Audience Redrawn: Men Surge
23 Jul
Summary
- Male microdrama viewership jumped from 1.1% to over 30% in two years.
- Microdrama genres are expanding beyond romance into sci-fi and fantasy.
- Younger viewers aged 22-27 have nearly tripled their share of viewing.
The landscape of microdrama viewership is undergoing a significant transformation, with male audiences experiencing explosive growth. What was once a negligible segment, making up just 1.1% of monthly active users in Q2 2024, has surged to over 30% within two years, according to a recent report. This "steady" growth is attributed to the diversification of microdrama genres beyond romance to include sci-fi, fantasy, and horror, attracting a wider male demographic.
The report also highlights a notable shift towards younger viewers. Audiences aged 22-27 have nearly tripled their share of viewing over the past five quarters, now constituting approximately one-quarter of all viewers. This evolving demographic, alongside the increasing male presence, is influencing content preferences and making "in-bed viewing" more popular. While female viewers remain the dominant audience, watching more frequently and for longer durations, the microdrama viewer profile is increasingly becoming male, younger, and global.
