What is the Rolling Stones x Revo collaboration?

The Rolling Stones x Revo collaboration is a limited-edition eyewear line that fuses NASA-based lens technology with the edgy style of the legendary rock band.

How does Lucas Jagger, Mick Jagger's son, connect to the campaign?

As the youngest of Mick Jagger's eight children, Lucas Jagger stars in the campaign for the Rolling Stones x Revo collection, drawing on his family's musical and fashion legacy.

What music did Lucas Jagger play during the campaign shoot?

During the campaign shoot, Lucas Jagger toggled between playing PinkPantheress and The 1975, before switching to the blues music of his father's idol, Freddie King, to "calm the vibe down."

Home / Arts and Entertainment / Jagger Heir Channels Rock Royalty in Retro Sunglasses Collab

Jagger Heir Channels Rock Royalty in Retro Sunglasses Collab

28 Oct

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Summary

25-year-old Lucas Jagger stars in Revo's Rolling Stones-inspired eyewear line
Collection fuses NASA lens tech with edgy Stones style
Jagger blends new wave and heritage sounds for campaign shoot

Jagger Heir Channels Rock Royalty in Retro Sunglasses Collab

In October 2025, 25-year-old Lucas Jagger, the youngest child of legendary Rolling Stones frontman Mick Jagger, stepped into the spotlight as the face of Revo's new collaboration with the iconic rock band. The limited-edition eyewear line, which launches as the first chapter in Revo's "Legends in Sound" series with Universal Music Group, fuses NASA-based lens technology with the Stones' signature style.

Featuring nine silhouettes named after Stones classics like "Gimme Shelter," "Start Me Up" and "Satisfaction," the collection reimagines archival shapes through a modern lens. For Jagger, the campaign shoot was more than just a family-adjacent brand tie-in - it was an opportunity to pay homage to his father's enduring influence on fashion and music.

"Historically, I think we've all been influenced by his my dad's style without realizing it," Jagger says. "Lately, we've found ourselves dressing the same way for events -- it's kind of cute." The younger Jagger curated a playlist blending new wave artists like PinkPantheress and The 1975 with his father's musical idols, like blues legend Freddie King, to set the tone for the shoot.

The campaign imagery reflects this mix of new and old, with Jagger posing in sleek, minimal environments offset by bold, vintage references that nod to his father's stage days. "It's about bringing The Stones' aesthetic forward," Revo CEO Cliff Robinson said in a statement. "Rolling Stones x Revo isn't just eyewear -- it's a wearable tribute to one of the greatest bands of all time."

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