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MJ: More Than Nostalgia, A Cultural Force
25 Apr
Summary
- Michael Jackson's trailer amassed over 116 million views in 24 hours.
- His estate has generated an estimated $3.5 billion since 2009.
- Thriller remains the best-selling album of all time globally.
The trailer for the highly anticipated biopic "Michael" achieved over 116 million views within its first 24 hours, demonstrating Michael Jackson's continued global cultural significance. This enduring relevance is further underscored by his estate's estimated $3.5 billion earnings since 2009 and "Thriller" holding its status as the all-time best-selling album, with over 100 million copies sold.
Jackson's career, which began over 50 years ago, laid the foundation for the modern celebrity artist. He uniquely fused music, dance, style, and branding, creating a template for artists like Beyoncé and Taylor Swift. His pioneering artist-as-enterprise model and shrewd business investments, including purchasing ATV Music Publishing, solidified his commercial success.
