Michael Jackson Biopic Tops Box Office Again

The Michael Jackson biopic, "Michael," has achieved a surprising resurgence, returning to the No. 1 spot at the domestic box office in its fourth week of release. This past weekend was a quieter period before the official start of the summer blockbuster season.

The upcoming release of Disney's "The Mandalorian and Grogu" over Memorial Day weekend is poised to kick off the summer movie season. This film is notably the first Star Wars movie in seven years, and its performance will be crucial in determining the franchise's viability as a cinematic property.

Lionsgate's marketing strategy for "Michael" was designed to create an event-like experience, revolving around its concert and music video recreations. This approach mirrors successful campaigns for films like "Barbie" and "Wicked," emphasizing theatrical exclusivity to drive audience engagement and a sense of missing out if not seen in theaters.