NBC Exec Doubted Michael J. Fox's Star Power

NBC executive Brandon Tartikoff harbored doubts about Michael J. Fox portraying Alex P. Keaton in 'Family Ties' due to his stature. Tartikoff famously questioned how someone so short could have towering parents and famously quipped, 'I can't see that face on a lunchbox.'

Despite these concerns, the show's creator, Gary David Goldberg, was persuaded by casting director Judith Weiner to reconsider Fox. Initially, the role had been offered to Matthew Broderick, who declined. Goldberg was ultimately won over by Fox's comedic talent, noting his ability to exceed expectations.

The decision proved prescient as Alex P. Keaton, initially a supporting character, evolved into the fan favorite, shifting the series' focus. Fox's performance garnered significant critical acclaim, leading to three consecutive Primetime Emmy Awards for outstanding lead actor in a comedy series in 1986, 1987, and 1988.

In a lighthearted act of defiance and humor, Fox, fresh off the success of 'Back to the Future,' designed a lunchbox featuring his own face. He sent this to Brandon Tartikoff with a note reading, 'Eat crow, Tartikoff.' Tartikoff confirmed he still keeps the lunchbox in his office as a memento of the executive's initial misjudgment.