What is Melissa McCarthy's role in the e.l.f. Cosmetics Super Bowl ad?

Melissa McCarthy stars as 'Melisa' in the e.l.f. Cosmetics Super Bowl ad, which humorously depicts her needing to quickly learn Spanish for Bad Bunny's Halftime Show.

How did e.l.f. Cosmetics inspire Melissa McCarthy's Super Bowl commercial?

The commercial was inspired by Bad Bunny's joke about learning Spanish before his Halftime Show and is described by McCarthy as a 'love letter' to the Latinx community.

What is the significance of the e.l.f. Cosmetics ad featuring Melissa McCarthy for her daughters?

McCarthy's daughters, fans of both e.l.f. Cosmetics and Bad Bunny, gave her significant 'street cred' at home for her role in the Super Bowl commercial.

Home / Arts and Entertainment / McCarthy's Epic Super Bowl Ad: Telenovela Fun!

McCarthy's Epic Super Bowl Ad: Telenovela Fun!

3 Feb

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Summary

McCarthy stars in an elf Cosmetics Super Bowl ad inspired by telenovelas.
The ad features McCarthy learning Spanish for Bad Bunny's Halftime Show.
McCarthy's daughters gained 'street cred' due to her role in the ad.

McCarthy's Epic Super Bowl Ad: Telenovela Fun!

Actress Melissa McCarthy stars in e.l.f. Cosmetics' Super Bowl commercial, a playful nod to classic telenovelas. The ad's concept was inspired by Bad Bunny's own joke about non-Spanish speakers needing to learn the language before his Super Bowl LVI Halftime Show performance. In the commercial, McCarthy's character, "Melisa," wakes up with one day to learn Spanish for the big event, with the e.l.f. Cosmetics Glow Reviver Lip Oil being the key to her success.

McCarthy views the advertisement as a "love letter" to the Latinx community, which e.l.f. Beauty actively supports. The brand has partnered with Duolingo to offer Spanish-learning resources, a program McCarthy herself has utilized to improve her own language skills. She found the filming experience humorous, especially working with co-stars Nicholas Gonzalez and telenovela star Itatí Cantoral.