Home / Arts and Entertainment / K-Pop Takes Over Melbourne: New Festival Announced!
K-Pop Takes Over Melbourne: New Festival Announced!
10 Dec
Summary
- Melbourne will host its first-ever K-pop music festival in March 2026.
- APPLEWOOD and Untitled Group are partnering to present the new event.
- Australia has strong K-pop ties with artists like NewJeans and BLACKPINK members.
Australia's K-pop enthusiasts will soon have their own dedicated day-long music festival. The inaugural "Hello Melbourne" event is scheduled for March 14, 2026, at Melbourne's Flemington Racecourse, marking a significant addition to the country's festival scene.
This new festival is the result of a strategic partnership between APPLEWOOD, a prominent player in K-pop and Asian entertainment production, and Untitled Group, a well-established Australian independent concert and festival specialist. Both organizations bring extensive experience in managing large-scale music events and tours.
The announcement highlights the deep connection Australia shares with K-pop, evident in the success of previous tours and the local origins of popular artists like those from NewJeans and BLACKPINK. The genre's robust growth in the region is further underscored by strong ticket sales and chart performances.
